Materials last reviewed: September 15, 2026
Download the current starter kit.
These files are ready to use now.
They are deliberately small in number.
We would rather maintain a few good materials than build a giant archive of outdated flyers nobody knows whether to trust.
General Metro Detroit flyer pack
Full Letter · 2-up half-sheet · 4-up quarter-sheet · PDF
This is the evergreen general-purpose flyer for Metro Detroit outreach. It does not depend on one municipality, one camera count or one contract date.
Its job is simple: help someone recognize why routine vehicle tracking matters, understand that local decisions can change it, and give them one clear place to begin.
The pack includes:
- one full-page US Letter flyer;
- two portrait half-page flyers on one landscape US Letter sheet;
- four portrait quarter-page flyers on one portrait US Letter sheet;
- and a short printing guide.
Each flyer includes both a QR code and a readable website address, so people can scan or type whichever is easier.
Download the Metro Detroit flyer pack (ZIP) →
Main message:
Your everyday driving shouldn’t become a searchable history.
Use the full page when you want a poster-style handout or display. Use the half and quarter versions when you need inexpensive hand-to-hand copies.
Sticker artwork pack
Transparent artwork · ready for DIY or custom sticker printing
The sticker pack contains DeFlock Metro Detroit artwork supporters can print or send to a custom sticker service.
Download the DeFlock Metro Detroit sticker pack (ZIP) →
A few inexpensive options:
- print at home on waterproof printable vinyl or sticker paper compatible with your printer;
- add a clear laminate or protective overlay if your material is not already weather-resistant;
- cut by hand for simple shapes;
- use a Cricut, Silhouette or similar cutter for cleaner die-cut edges;
- or upload the supplied artwork to a low-cost custom die-cut sticker printer.
DIY is usually the cheapest option for small runs. Custom printing is useful when you want cleaner die cuts or larger quantities without doing the cutting yourself.
If pre-made materials become available from us later, we will link them here. The downloadable DIY files will remain the first option because they let people make what they need locally and inexpensively.
Logo artwork pack
Official DeFlock Metro Detroit artwork · PNG files and supplied logo variations
Use the supplied artwork when you need the DeFlock Metro Detroit identity for your own lawful local materials, signs, social posts, stickers or print pieces.
Download the complete DeFlock Metro Detroit logo pack (ZIP) →
Please keep the organization name and artwork intact rather than redrawing or rebranding it.
Redford Township Flock fact sheet
Letter size · 1 page · PDF
A current local handout built from Redford Township records.
It includes:
- the March 25, 2025 Flock renewal and expansion action;
- the May 2026 $18,000 payment labeled as a 2026-27 Flock renewal;
- the distinction between Flock vehicle cameras and Condor video cameras;
- the current missing record;
- and the campaign ask.
Because the controlling 2026-27 agreement is still being obtained, the fact sheet does not invent a renewal deadline.
Understand why Condor is different from an ALPR—and why the connected system still matters →
Download the Redford fact sheet (PDF) →
25 Questions Before You Renew an ALPR System
Letter size · 2 pages · PDF
A briefing handout for trustees, council members, municipal staff, police leadership and residents evaluating a purchase or renewal.
The questions cover:
- purpose and evidence;
- technology and data;
- access and sharing;
- errors and safeguards;
- cost;
- contract terms;
- and the exit plan.
It also includes a minimum record packet officials should have before making a renewal decision.
Download 25 Questions Before You Renew an ALPR System (PDF) →
Read the full officials guide →
Individual logo files
Need only a current PNG rather than the complete artwork pack?
Download the current logo PNG →
Download the current logo-with-URL PNG →
The logo itself contains red and blue as part of the approved artwork.
The website and most campaign layout elements use warm ivory, graphite and industrial gold so the overall identity does not visually read like one political team or another.
Pick the material that matches the job.
The general Metro Detroit flyer introduces the issue and points people to the site.
The sticker artwork is for low-cost visibility and conversation starters.
The logo artwork pack is for lawful local materials that need the official DeFlock Metro Detroit identity.
The Redford fact sheet gives someone verified local evidence.
The 25 Questions briefing helps an official or resident evaluate a government decision.
Do not hand somebody everything simply because the files exist.
Ask:
What should this person understand or do next?
Then use the smallest piece that does that job.
The live website is the source for changing facts.
Printed material ages.
Contracts change.
Cameras move.
Policies change.
Renewal dates become known.
That is why time-sensitive pieces include a review date and point readers back to the live site.
If an old handout conflicts with a newer municipality page:
use the newer verified information.
Check changing facts before printing a large batch.
The general Metro Detroit flyer is intentionally evergreen. Municipality-specific fact sheets and briefing materials may contain dates, costs, contract status or other facts that change.
Before printing hundreds of copies of a time-sensitive piece, open the corresponding live page and make sure nothing material has changed.
For Redford, this matters especially because we are waiting for the current executed 2026-27 Flock agreement.
Once that record establishes the actual term and nonrenewal window, the fact sheet should be updated before a large print run.
One piece, one main action.
Campaign material works better when it has a clear job.
A flyer can say:
See what is happening where you live.
A Redford fact sheet can say:
Follow the contract and organize for nonrenewal.
An officials briefing can say:
Get answers before you approve another term.
Do not turn every piece of paper into the entire website printed at 6-point type.
QR code plus a readable address.
Our current general flyers use both.
A QR code is convenient.
A written URL means the material still works if:
- the code is damaged;
- someone cannot scan it;
- or they simply prefer typing the address.
The QR code points people back to the live DeFlock Metro Detroit website.
We keep the readable website address on the flyer too, so the material still works even when somebody cannot or does not want to scan a code.
Personal signs can still be personal.
You do not need permission from DeFlock Metro Detroit to hold your own lawful sign expressing your own opinion.
Something like:
I DON’T WANT MY DRIVES IN A DATABASE
is plainly a personal message.
Using the official logo while making factual claims on behalf of the organization is different.
If a new item looks like an official DeFlock Metro Detroit publication, the underlying claims need the same evidence standards as the website.
Do not alter facts to make a stronger flyer.
Do not turn:
Nine Flock vehicle cameras were covered by a 2025 Redford board action.
into:
Redford currently operates exactly nine Flock ALPRs.
unless current evidence establishes that.
Do not turn:
Westland did not renew Flock.
into:
Westland eliminated all ALPR surveillance.
while the separate Axon ALPR status remains unresolved.
A cleaner slogan is never worth a false claim.
We can still have some personality.
A campaign does not have to look like a municipal bond prospectus.
Messages that fit the tone include:
SEEING != TRACKING
WHEN DID ORDINARY DRIVING BECOME A SEARCHABLE RECORD?
YOUR CAR HAS PLACES TO BE. IT DOESN’T NEED A GOVERNMENT SCRAPBOOK.
NICE CAMERA. SHAME ABOUT THE CONTRACT RENEWAL.
THE CAMERA IS WATCHING. WE’RE WATCHING THE CONTRACT.
Humor can get attention.
Evidence keeps the attention useful.
Treat serious subjects seriously.
A documented-harm handout should not turn someone’s wrongful detention or private-life intrusion into a joke.
A legal briefing should clearly distinguish:
- decided law;
- pending litigation;
- proposed legislation;
- and our policy position.
Different material can use different gears while still looking like the same campaign.
Stickers go on things you are allowed to sticker.
Use campaign stickers or decals on:
- your own property;
- approved event materials;
- lawful distribution items;
- or places where the owner has given permission.
Do not put them on:
- cameras;
- camera poles;
- equipment cabinets;
- traffic signs;
- government property;
- or private property without permission.
Sticker campaign, yes. Sticker vandalism, no.
Shirts and other wearable material
Wearing the logo at a meeting, event or outreach table makes it reasonable for people to associate your public behavior with the group.
You do not need to become a robot.
Just be:
lawful;
civil;
accurate;
and aware of whose logo is on your chest.
Small print runs are smarter.
Print ten.
Use them.
Notice what people ask.
Fix the weak point.
Then print more.
That is better than discovering a typo, stale deadline or confusing explanation after 500 copies arrive.
Need a municipality-specific version?
First make sure the local facts exist.
A useful local handout needs verified information such as:
- the actual system;
- the contract or purchase;
- cost;
- current status;
- the relevant decision window;
- and the next public action.
If your community does not have a local page yet, start with the research rather than manufacturing a generic city-branded flyer.
Learn how we research your community →
The point of the brand
Local.
Bold.
Independent.
Evidence-driven.
A little irreverent when the moment allows it.
Not corporate.
Not partisan.
Not dystopian cosplay.
Something you might notice around Metro Detroit and think:
Okay. What’s that about?
Then the material has done its first job.